Social media can be a powerful tool for the Simmons University brand. Every Simmons-affiliated social media account helps tell the University’s story.
Simmons’ Office of University Communications utilizes social media to increase public awareness of the University as an institution that empowers committed learners to be everyday leaders in their fields, so that our graduates can build a more just world. While on social media, we engage with the Simmons community online, including current and prospective students, faculty, staff, alumnae/i, parents, media, and the Boston community.
Our social media accounts are often the first thing external audiences see when exploring Simmons digitally. Posting on social media can powerfully support the University’s narrative and promote important goals in thought leadership. Therefore, it is essential that Simmons-affiliated accounts are responsive and follow a strategy.
The Office of University Communications can help you develop an effective social media strategy that is platform-specific, achieves goals, and advances specific priorities. Contact [email protected] to discuss strategy and for advice related to events, campaigns, and promotions.