Internal - Faculty & Staff

Social Media Overview: February

March 3rd, 2020

Each month, the Online Communication & Design team will be summarizing our social media analytics. Questions? Reach out to [email protected].


Twitter

Followers: 10,891
# of Tweets: 25
Impressions: 45,644
Clicks: 138
Engagements: 1,135

Top Tweet

Our top tweet in February announced Simmons University's ninth president, Dr. Lynn Perry Wooten.

Twitter Screenshot
  • Impressions: 12,102
  • Engagements: 494
    • Media Engagements: 49
    • Link Clicks: 74
    • Profile Clicks: 30
    • Retweets: 49


Instagram

Followers: 6,747
Posts: 10
Impressions: 37,564
Reach: 29,520
Likes: 3,834
Comments: 60
Engagements: 4,646

Top Instagram Post

Our top Instagram photo in February announced Simmons University's ninth president, Dr. Lynn Perry Wooten.

Instagram Screenshot
  • Impressions: 5,478
  • Reach: 4,332
  • Likes: 780
  • Comments: 27
  • Saves: 5
  • Shares: 131


Facebook

Likes: 18,437
Posts: 19
Page Impressions: 104,992
Total Post Reach: 97,079
Total Post Engagements: 18,118

Top Facebook Post

Our top Facebook post in February announced Simmons University's ninth president, Dr. Lynn Perry Wooten.

Twitter Screenshot
  • 43,308 reach
  • 6,334 engagements
  • 3,096 reactions, comments & shares
  • 3,238 post clicks


Social Media Insight Cheat Sheet

Impressions: how many times post was seen
Reach: how many users have seen post
Engagements: vary from channel; likes, comments, shares, retweets

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