Internal - Faculty & Staff

Social Media Overview: January

February 14, 2020

Each month, the Online Communication & Design team will be summarizing our social media analytics. Questions? Reach out to [email protected].


Twitter

Followers: 10,862
# of Tweets: 19
Impressions: 80,500
Clicks: 47
Engagements: 703

Top Tweet

Our top tweet in January welcomed back our students from their Winter Break.

Twitter Screenshot
  • Impressions: 8,441
  • Engagements: 86
    • Media Engagements: 50
    • Link Clicks: 2
    • Profile Clicks: 11
    • Retweets: 5


Instagram

Followers: 6,670
Posts: 10
Impressions: 34,181
Reach: 24,857
Likes: 2,963
Comments: 38
Engagements: 3,494

Top Instagram Post

Our top Instagram photo in January showcases a member of the Class of 2024 celebrating her commitment to Simmons on campus.

Instagram Screenshot
  • Impressions: 4,255
  • Reach: 3,466
  • Likes: 379
  • Comments: 4
  • Saves: 2
  • Shares: 4


Facebook

Posts: 13
Page Impressions: 43,014
Total Post Reach: 37,689
Total Post Engagements: 15,047

Top Facebook Post

Our top Facebook post in January announced a Gwen Ifill College event. The US Postal Service honored Gwen Ifill '77, '93HD with the 43rd stamp in their Black Heritage series. To honor the #ForeverGwen stamp, Simmons invited friends, classmates, and admirers to campus for an event.

Twitter Screenshot
  • 5,419 reach
  • 863 engagements
  • 617 reactions, comments & shares
  • 246 post clicks


Social Media Insight Cheat Sheet

Impressions: how many times post was seen
Reach: how many users have seen post
Engagements: vary from channel; likes, comments, shares, retweets

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