Internal - Faculty & Staff

Social Media Overview: October

November 1st, 2019

Each month, the Online Communication & Design team will be summarizing our social media analytics. Questions? Reach out to [email protected].


Instagram

Followers: 6,426 (+97)
Posts: 12 photos, 2 IGTV videos
Impressions: 54,494
Reach: 32,460
Likes: 3,677
Comments: 31
Engagements: 3,808

Top Instagram Post

Our top Instagram photo in October kicked off #SpookySeason at Simmons! The image featured Stormy walking through last year’s #FogxFlo installation in the Fens.

Instagram Screenshot
  • Impressions: 4,848
  • Reach: 3,126
  • Likes: 487
  • Comments: 6
  • Saves: 1
  • Shares: 9


Twitter

Followers: 10,868 (+44 new)
# of Tweets: 24
Impressions: 84,776
Clicks: 225
Engagements: 791

Top Tweet

Our top tweet in October was promotion of student profile on #AskAnArchivist day featuring Claudia Willet. The profile discusses Claudia’s current role working as an archivist on the John McCain papers in Arizona. 

Twitter Screenshot
  • Impressions: 5,935
  • Engagements: 48
    • Media Engagements: 27
    • Link Clicks: 11
    • Likes: 7
    • Profile Clicks: 1
    • Retweets: 2


Facebook

Likes: 18,265 (+30)
Posts: 20 
Page Impressions: 963,912
Total Post Reach: 37,024
Total Content Clicks: 8,145
Total Post Engagements: 11,345

Top Facebook Post

Our top Facebook post was Simmons’ announcement to join the amicus brief in support of DACA.

Facebook Screenshot
  • Reach: 3,329
  • Engagements: 228
  • Likes: 101
  • Love: 18
  • Comments: 1
  • Shares: 10
  • Post Clicks: 98


Social Media Insight Cheat Sheet

Impressions: how many times post was seen
Reach: how many users have seen post
Engagements: vary from channel; likes, comments, shares, retweets

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