November 1, 2019
Each month, the Online Communication & Design team will be summarizing our social media analytics. Questions? Reach out to [email protected].
Followers: 6,426 (+97)
Posts: 12 photos, 2 IGTV videos
Impressions: 54,494
Reach: 32,460
Likes: 3,677
Comments: 31
Engagements: 3,808
Our top Instagram photo in October kicked off #SpookySeason at Simmons! The image featured Stormy walking through last year’s #FogxFlo installation in the Fens.
Followers: 10,868 (+44 new)
# of Tweets: 24
Impressions: 84,776
Clicks: 225
Engagements: 791
Our top tweet in October was promotion of student profile on #AskAnArchivist day featuring Claudia Willet. The profile discusses Claudia’s current role working as an archivist on the John McCain papers in Arizona.
Likes: 18,265 (+30)
Posts: 20
Page Impressions: 963,912
Total Post Reach: 37,024
Total Content Clicks: 8,145
Total Post Engagements: 11,345
Our top Facebook post was Simmons’ announcement to join the amicus brief in support of DACA.
Impressions: how many times post was seen
Reach: how many users have seen post
Engagements: vary from channel; likes, comments, shares, retweets
