Internal - Faculty & Staff

Social Media Overview: November

December 2, 2019

Each month, the Online Communication & Design team will be summarizing our social media analytics. Questions? Reach out to [email protected].


Instagram

Followers: 6,493 (+67)
Posts: 11
Impressions: 45,437
Reach: 29,451
Likes: 3,797
Comments: 57
Engagements: 6,193

Top Instagram Post

Our top Instagram photo in November by reach celebrated Professor Bob White! The image came from SimScene stickers; a photo of a Professor White sticker with academic campus in the background.

Instagram Screenshot
  • Impressions: 5,471
  • Reach: 3,854
  • Likes: 670
  • Comments: 24
  • Saves: 12
  • Shares: 69


Twitter

Followers: 10,874 (+6)
# of Tweets: 20
Impressions: 252,972
Clicks: 85
Engagements: 352

Top Tweet

Our top tweet in November featured student Lauren Wagner's profile. The profile discusses Lauren’s past internships and Simmons experience.

Twitter Screenshot
  • Impressions: 23,500
  • Engagements: 15
    • Media Engagements: 13


Facebook

Likes: 18,276 (+9)
Posts: 17
Page Impressions: 43,858
Total Post Reach: 39,960
Total Post Engagements: 8,228

Top Facebook Post

Our top Facebook post shared alumni Charles Daniels’ feature on Good Morning America.

Twitter Screenshot
  • 4,880 reach
  • 550 engagements
  • 360 reactions, comments & shares
  • 190 post clicks


Social Media Insight Cheat Sheet

Impressions: how many times post was seen
Reach: how many users have seen post
Engagements: vary from channel; likes, comments, shares, retweets

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